Towson Town Center Interior Signage

2017–2018

Signage within Towson Town Center was completely redesigned to match the strategy and look of the exterior and parking structure signage. The existing signage was color coded by level of the mall, which directly conflicted with the new color coding system of the parking structures. The new look simplifies the interior system to utilized the “Towson Brown” across all levels and leaves the color to correspond to parking alone. 

Signage components included overhead signage, level directory pylons, and parking identification blade signs.


Completed while working at Arrowstreet.